Think 2 Win Performance™Think 2 Win Performance works with athletes, executives and leaders who want to perform better. Not by becoming someone different, but by understanding themselves more clearly, developing the capacity to adapt, and closing the gap between what they are capable of and what they consistently produce.
Performance psychology is not about eliminating pressure or engineering the perfect mindset. It is about developing the self-awareness, psychological habits and adaptability to perform consistently, whatever the environment demands.
We work with athletes, leaders and teams to close the gap between what people are capable of and what they actually produce.
Develop the person, and the performance follows. One journey, three layers: who you are, where you direct yourself, and performing as yourself.
Your default patterns and identity, and what really drives you beneath the surface.
Attention, the controllables, and the flexibility to adapt when things change.
Performing in line with your values, sustainably, and genuinely as yourself.
Every engagement is bespoke. We never start with a framework and fit you into it, we start with you. Before any session or programme, we build a clear and honest picture of the person, team or organisation: where you are, what you are capable of, and what genuine progress looks like in your specific context. Then we tailor the work to exactly what you, and your team, need.
The service categories below describe the environments and disciplines we work across. The process that runs through all of them is consistent: understand, adapt, perform.
Athletes, performers and individuals in any achievement context, developing the psychological skills that drive consistent, high-level performance.
Teams in sport and business: how communication is actually functioning, and the clarity, precision and adaptability it takes to perform together.
Expert, performance-informed counselling for athletes, performers and high-achieving professionals, reaching what standard support rarely does.
Senior leaders and executives: the clarity, resilience and adaptability that define high-performance leadership, grounded in psychology.
The psychology that steadies an athlete on the biggest day is the psychology that steadies a leader in the room. Everything here is forged where the margins are smallest and the pressure is real, in elite sport, and then brought into business. That crossover is the edge.
Good leaders are capable people. Great leaders understand themselves clearly, adapt effectively, and perform consistently, even when the conditions are not in their favour. Think 2 Win Performance works with executives and senior leaders to close that gap.
You are already capable. The question is whether you are performing consistently at the level you know you are capable of, and if not, what is actually getting in the way. That is where we start. Every Think 2 Win Performance engagement begins with understanding the person: how you think, how you respond under pressure, and what your defaults look like when the stakes are real. From that foundation we build the adaptability and consistency that turns capability into performance.
I have spent over 15 years working with elite athletes, World Champions, senior executives and leadership teams across sport and business. I competed and coached for the British Sailing Team. I know what high performance demands from a person because I have been inside those environments, not just observing them.
Oliver Spensley-Corfield MSc. PgDip CPsychol · Founder · Chartered Psychologist, British Psychological Society · HCPC registered
Projects
We have worked with elite athletes, World Champions, senior executives and leadership teams across sport and business. These are some of the environments they go on to perform in.
Some of the places where people we have worked with perform. These reflect individuals we have supported, not organisational endorsement.
In sport, in business, and anywhere the gap between capability and output matters.
It is there in training, then goes missing on the day it counts.
Drive that fades when the results, or the feeling, dip.
A knock, an injury or a bad result that drags down everything after it.
Doubt and noise arriving at exactly the wrong time.
Knowing exactly what to do, and not doing it when the pressure rises.
Overthinking, self-criticism, and the story you tell yourself after a mistake.
For those who want it, the same method is built into a guided app, so the work carries on between sessions, all year. Six programmes, written and voiced by an HCPC registered sport, performance and coaching psychologist.
Every engagement begins with a call. We will be direct about how we can help.
